Pricing Case Study – Legal Publisher
Learn about the analyses necessary to determine a pricing model for a publisher selling value-added databases to the legal marketplace. Sample data were created for a job interview – it has been scrubbed for anonymity – for which the challenge presented was to answer the question “what does our company need to look at to determine an appropriate pricing structure?”
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Pricing in a One-Size-Fits-None World
How does a pricing professional actually set prices? Are you responsible for pricing and are stuck determining a pricing model, price points or discounts? See some real-world examples of issues which need to be resolved by companies before they choose their strategic direction.
