Pricing Case Study – Legal Publisher
Learn about the analyses necessary to determine a pricing model for a publisher selling value-added databases to the legal marketplace. Sample data were created for a job interview – it has been scrubbed for anonymity – for which the challenge presented was to answer the question “what does our company need to look at to determine an appropriate pricing structure?”
Pricing in a One-Size-Fits-None World
How does a pricing professional actually set prices? Are you responsible for pricing and are stuck determining a pricing model, price points or discounts? See some real-world examples of issues which need to be resolved by companies before they choose their strategic direction.
The 123’s of Pricing
Did you ever wonder how businesses decide on prices for their products or services? Are you a business professional tasked with this seemingly impossible project?
Doug Newman: Global Strategic Analyst 