Pricing in a One-Size-Fits-None World

How does a pricing professional actually set prices? Are you responsible for pricing and are stuck determining a pricing model, price points or discounts? See some real-world examples of issues which need to be resolved by companies before they choose their strategic direction.


The 123’s of Pricing

Did you ever wonder how businesses decide on prices for their products or services? Are you a business professional tasked with this seemingly impossible project?

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